The Full Story
PPC Live UK started because post-UK lockdown, I [Anu] was excited to go back to in-person events. And I went to several - BrightonSEO, SEO London meetups, and more. Many SEO conferences. I even spoke at BrightonSEO's Search Advertising (aka PPC) track. But I thought - why am I speaking Paid Search at an SEO conference? Where are the PPC conferences? So I thought, why not create one, and that's exactly what I did.
Besides there being no other PPC conferences - I also wanted to create a space where practitioners would feel welcome to learn and gain new knowledge on how to test strategies and not feel like they had to break the bank account to pay for access. Therefore price tag is only £15.
I’m proud of the support and encouragement of my event, and thankfully because of past speaking engagements + connections with my community, it was easy to get the line-up of my first 4 events. If you’d like to join or discuss working together, whether as a speaker or a sponsor even, don’t hesitate to get in touch with me today. I can’t wait to hear from you.
We endeavor to create a space for unashamed curiosity. We want everyone to feel welcome and that all their questions are valid. Anyone making others feel otherwise will be ejected from the event.
At PPC Live UK we shall introduce you to first-time speakers. We will be as diverse as possible in gender, age, sexual orientation, religion, and race. Nothing about what makes you, you will be a barrier.
We shall ensure the topics our speakers focus on are of a high standard where you feel you have truly learned something you would most likely not have figured out on your own.
Speakers will be industry-leading passionate experts in their specialized area of Paid Search. Not just those with a social media presence.
In short - we are on your SIDE. 😉
Meet the Founder
Hello, my name is Anu Adegbola and I'm the founder and CMO (Chief Marketing Officer) of PPC Live UK.
My background since 2009 has been in Paid Search. I have worked agency side, client-side and now I spend my 9-5 working for Marin Software a unified platform for search, social, and e-commerce advertising and management.
I have thrived in building strategies, maximizing ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership.
Outside of the day-to-day job I have also truly enjoyed being part of the Paid Search community, especially on Twitter. We have a weekly chat on Tuesdays to discuss the latest of what is happening in the paid search world and that is what really gave me the confidence that a regular PPC event was a very sustainable venture. Before the event, the chat inspired the PPCChat Roundup podcast
I have also spoken at several events both in the UK and outside the UK - SMX (US), BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, MarinSoftware, Benchmark Search Conference, 3XE Digital (Dublin), AdWorld Experience (Bologna), Search Leeds and more. I have also spoken on several renowned podcasts. You can watch, listen and read about my past speaking engagements here.