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PPC Blog
FEATURED ARTICLES
PPC LIVE #10 | 24th April 2024 (Brighton)
Anu Adegbola
Past PPC Events
|
Featured Article
Utilising Audience Targeting in Paid Search
Lucinda Martin
Featured Article
|
Tactics
PPC LIVE #10 | 24th April 2024 (Brighton)
PPC Live #9 | 1st February 2024
PPC Live 2023 Highlights
PPC Live UK #8 | 26th October 2023
ALL ARTICLES
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PPC LIVE #10 | 24th April 2024 (Brighton)
Anu Adegbola
Past PPC Events
|
Featured Article
The Uncertain Future of Manual CPC Bidding in Google Ads
Anu Adegbola
Strategy
Scaling Success: Key Strategies from the ClickTech Growth Guide
Clicktech
Strategy
How to Stay Up-to-Date with PPC Trends & Industry Updates
Lucinda Martin
Personal Development
Streamlining Google Ads for B2B E-Commerce Performance: A Case Study in Simplification and Consolidation
Matt Beswick
Case Study
The Power of Accurate KPIs
Chris Ridley
Case Study
Utilising Audience Targeting in Paid Search
Lucinda Martin
Featured Article
|
Tactics
Rock Stars in our Field – Anika Görtz
Anu Adegbola
PPC Rockstars
Hiring on a Budget: An Insider’s Guide to Finding Good PPC Talent
Andrew Bloch
Personal Development
Google Consent Mode v2 – Your Common Questions Answered
Matt Beswick
Tactics
How to Solve the Cookies Crisis
Chris Nightingale
Strategy
The Evolution of Paid Search: How AI is Revolutionising Freelance Roles
Anu Adegbola Alba Gonzalez
Personal Development
How to grow a Google Ads account for B2B SaaS
Chris Lloyd
Tactics
The Case Against PPC For Less Than 2 Year Old Businesses
Anu Adegbola
Strategy
Effective Use Of Ad Scheduling In Google Ads
flatdot
Tactics
Third Party Cookie Removal & The Consequences – Consent mode, Enhanced conversions, & More
Ameet Khabra
Strategy
The Underestimated Art of Manual Bidding in Google Ads
Sarah Stemen
Strategy
PPC Live #9 | 1st February 2024
Anu Adegbola
Past PPC Events
How to approach a PPC Audit for a well-optimised account
Selina Naomi Patel
Strategy
Exploring Effective Alternatives to Google Ads: Diversifying Your Paid Search Strategy for Success
Anu Adegbola
Strategy
Landing Page Optimization for Conversions
Jyll Saskin Gales
Tactics
PPC Bidding on Brand – Advice from the PPC Live WhatsApp Community
Anu Adegbola
Strategy
PPC Ad Copy Best Practices: Mastering the Art of Persuasion
Veronika Holler
Strategy
What Does PPC Stand for in Marketing
Anu Adegbola
Strategy
|
Featured Article
Advanced Keyword Research Strategies: Your Key to PPC Mastery
Veronika Holler
Strategy
|
Featured List
Navigating Success: A Guide to Effectively Managing a Newly Acquired PPC Account
Anu Adegbola
Strategy
11 2024 PPC Predictions
Anu Adegbola
Strategy
Precision in Practice: Mastering B2B Account Targeting
Andrea Cruz Lopez
Strategy
|
Featured List
Top 10 articles of 2023 on PPC Live
Anu Adegbola
Strategy
PPC Live 2023 Highlights
Anu Adegbola
Past PPC Events
Rock Stars in our Field – Jyll Saskin Gales
Anu Adegbola
PPC Rockstars
Finding the right PPC partner: DIY, Freelancer, Agencies, and a Dash of Education
Boris Beceric
Personal Development
|
Featured List
Broad Match Keyword Targeting Works Better with Audience Layering. Here is Why
Anu Adegbola
Strategy
Navigating Paid Search Campaigns in Lean Times: Balancing Client Needs and Self-Care
Sarah Stemen
Personal Development
Five Essential GA4 Reports For Any PPC Marketer
Hasibun Eyakub Mahin
Tactics
|
Featured List
PPC Live UK #8 | 26th October 2023
Anu Adegbola
Past PPC Events
Unleashing the Power of PPC for Black Friday through Performance Max and Demand Gen Campaigns
Veronika Holler
Strategy
How to be More Intentionally Competitive with PPC
Anu Adegbola
Strategy
Tales from the Click Part 2 – Uncover 6 More PPC Myths
Veronika Holler
Strategy
The Difference Between Microsoft Ads Audience Ads & Search Partners – And How And Why You Should Opt
Dids Reeve
Tactics
Is Microsoft Advertising Worth It?
Ashton Clarke
Strategy
Tales from the Click Part 1 – Uncover 5 PPC Myths
Veronika Holler
Strategy
What Are the Important Qualities and Skills in a PPC Specialist?
Anu Adegbola
Personal Development
An Introduction to Ad Assets in PPC: Enhancing Visibility and Engagement
Oleksii Chychyrko
Tactics
Defying Google: 8 Experts Share Their Success Stories
Anu Adegbola
Tactics
The Dynamic Duo: Unleashing the Power of Social Media and SEO for Ultimate Branding
Veronika Holler
Strategy
Rock Stars in our Field – Emma Glover
Anu Adegbola
PPC Rockstars
How I Approach Spending Budgets OF Less Than £2k PM
Ali Mustafa
Tactics
PPC Standard Operating Procedure (SOP) for Beginners
Veronika Holler
Strategy
PPC Live celebrates 1 yr Anniversary | 27th July 2023
Anu Adegbola
Past PPC Events
Unmasking the PPC Hero: Why Batman is the Perfect PPC Manager
Veronika Holler
Strategy
The Future of Google Ads Display Campaigns
Ashton Clarke
Strategy
Overcoming Diminishing Returns: A Guide to Expanding Your Active PPC Channels
Anu Adegbola
Strategy
Rock Stars in our Field – Azeem Ahmad
Anu Adegbola
PPC Rockstars
How to Create a Microsoft Advertising Audience Ads Campaign
Sophie Logan
Tactics
The Art of Saying No: Tales of Boundary-Setting Gone Wrong
Anu Adegbola
Personal Development
15 Tactical PPC Testing Ideas to Drive Campaign Performance
Anu Adegbola
Tactics
Innovative PPC Campaign Strategies for Healthcare: Rethinking The Norm
Fraser Andrews
Strategy
How to Become an In-Demand Speaker at PPC Events
Anu Adegbola
Personal Development
Rock Stars in our Field – Gary Monger
Anu Adegbola
PPC Rockstars
Maximising Success: How Do You Run an Effective PPC Campaign
Anu Adegbola
Strategy
A Roadmap to Implement Smart Bidding and Broad Match for Lead Generation PPC
Menachem Ani
Strategy
PPC Experts I have found on Threads
Anu Adegbola
Strategy
Making Sure You Get Paid for Out-of-Scope Work as a Freelancer
Anu Adegbola
Personal Development
PPC Live #6 | 25th May 2023
Anu Adegbola
Past PPC Events
PPC vs. SEO: Similarities, Differences & How To Integrate
Anu Adegbola
Strategy
Rock Stars in our Field – Michael De Boeck
Anu Adegbola
PPC Rockstars
GA4 Resources
Anu Adegbola
Link Resources
Launching Successful International PPC Campaigns: Trends, Translation, and Taxation
Anu Adegbola
Strategy
Are your conversions ready for GA4?
Anu Adegbola
Strategy
How to Create a Great PPC ad
Anu Adegbola
Tactics
From PPC Forecasting Fears to PPC Wins
Anu Adegbola
Tactics
Rock Stars in our Field – Martina Darr
Anu Adegbola
PPC Rockstars
What You Need to Know Before Your Remarketing Campaign
Anu Adegbola
Tactics
PPC Live Celebrates Women’s History Month | March 31st 2023
Anu Adegbola
Past PPC Events
Boost your conversions with these PPC optimisation techniques
Anu Adegbola
Tactics
Rock Stars in our Field – Tiffany Shears
Anu Adegbola
PPC Rockstars
How does PPC fit in the marketing funnel?
Anu Adegbola
Strategy
6 Essential Tips for Successful Stakeholder Engagement and Management in PPC
Armina Fareed
Strategy
Rock Stars in our Field – Charlotte Cox
Anu Adegbola
PPC Rockstars
Top Tips to Better Use GA4
Anu Adegbola
Strategy
PPC Live #4 | February 2nd 2023
Anu Adegbola
Past PPC Events
Shall we believe in SMART bidding?
Anu Adegbola
Tactics
How to Budget for an Optimal ROI
Anu Adegbola
Tactics
Rock Stars in our Field – Meriem Nacer
Anu Adegbola
PPC Rockstars
Top PPC Job Interview Questions
Anu Adegbola
Personal Development
What to Expect in 2023 Resources
Anu Adegbola
Link Resources
What Audacity Looks Like
Anu Adegbola
Personal Development
Profit Bidding Resources
Anu Adegbola
Link Resources
Rock Stars in our Field – Chris Ridley
Anu Adegbola
PPC Rockstars
Match Type Resources
Anu Adegbola
Link Resources
Account Structure Resources
Anu Adegbola
Link Resources
Is Broad Match the future?
Anu Adegbola
Tactics
Audience Research Resources
Anu Adegbola
Link Resources
PPC Live At The Shard #2 | November 24th 2022
Anu Adegbola
Past PPC Events
Pairing SEO with PPC Resources
Anu Adegbola
Link Resources
Rock Stars in our Field – Thuha Wright
Anu Adegbola
PPC Rockstars
PPC Reporting Resources
Anu Adegbola
Link Resources
PPC and SEO Working Together – SEO POV
Anu Adegbola
Strategy
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