Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks Data as the Foundation: Powering AI in PPC –
Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks Data as the Foundation: Powering AI in PPC –
I had a discussion with the head of AdTech at EDEE, a recent PPC Live sponsor, and it raised an interesting question about the longevity of a core Google Ads functionality – manual CPC bidding. As automated bidding strategies become more sophisticated and widely adopted, is manual bidding’s time running
Scaling search campaigns effectively remains a critical yet challenging endeavour for many advertisers. The ClickTech Growth Guide is a manual offering a strategic roadmap designed to overcome common barriers and optimise the performance of search campaigns. This guide employs a structured approach categorised under three main strategies: resolve, Replenish, and
Intro It is very easy to stagnate in the Paid Search industry, to know the platform inside and out, to achieve a performance that overachieves your or your clients KPIs, and to rest on your laurels implementing the same tactics for all your clients or accounts and be happy that
If you are reading this, you will already understand that the world of PPC rarely stands still. Matt Beswick, a 15-year Google Ads and B2B E-commerce professional shares his journey and insights on completely revamping a reasonably well-performing account through consolidation and simplicity. Background I recently transitioned from the world
On the 16th of March, I posted on LinkedIn about the importance of ensuring agencies and clients work together to set Key Performance Indicators (KPIs). It is a topic that I feel passionately about and on which I have developed a strong opinion. This opinion has been shaped by several
Audiences are crucial to any Paid Search success and should be part of any best practise tactics. Here I review what they are and how they can be implemented – sharing some of my own thoughts about how they work for us. I am not here to write a memoir
We’re here to shine a spotlight on the incredible PPC rockstars in our industry. And trust us, we’re not just blowing our own horn – it’s all thanks to you awesome folks who have been sending in your jaw-dropping nominations for the PPC geniuses you adore. This time is no
In the fast-paced world of PPC, the demand for skilled professionals is at an all-time high. With 22,978 Global Ad Partners and a conservative estimate of approximately 100,000 PPC specialists employed globally by Google Partner Agencies, one might assume that finding the right talent for your advertising needs is straightforward. However, the
I’m sure you’ve all already heard about consent mode V2 by now and have questions or concerns about how it’s likely to impact your role as a PPC specialist. It’s been a hot topic recently in the PPC Live WhatsApp chat and has gathered lots of interest, comments and debate
As we progress through 2024, it’s becoming apparent that this is the year that cookies continually depreciate in value as marketers look for alternative solutions. How can we stay ahead of the curve and ensure our PPC marketing is as uninterrupted as possible? When will cookies entirely disappear? Cookies are
Over the years, the integration of artificial intelligence (AI) has transformed how paid search operates, offering advertisers unprecedented opportunities for precision targeting. Whether we like it or not – we are in the era of AI. It’s just a matter of how much we want to use it. AI Impact
Does Google Ads Work for B2B SaaS? Yes, but the rulebook is entirely different. Google Ads for e-commerce is pretty straightforward. The advertiser has many potential customers, so there’s lots of search volume, purpose-built campaign types like Performance Max and Shopping, and a vast amount of data to work with.
I am a PPC professional. If I wore a cape, those two words would be at the back of it. So, I firmly believe that Pay-Per-Click (PPC) can be a powerful tool for businesses to reach their target audience and drive conversions. However, as the digital landscape evolves, so do
Scheduling your Google Ads campaigns allows you to maximise your ad budget. Depending on the type of product or service you offer, these advantages could be based on the efficiency of campaign performance, when search volumes increase/decrease, during busier or quieter days/times for your business, etc. If you’re running manual
Why Proactive Planning Matters for Your Google Ads Remember the days of dial-up internet and bulky brick phones? As technology evolves, so do our strategies to reach our audiences. Just as the transition from analogue to digital demanded adaptation, removing third-party cookies from Google Chrome by the end of 2024
Google Ads is a powerful marketing tool. Despite the industry’s complaints, there is no denying that Google has revolutionized how businesses can effectively reach potential customers online. In 2024, Google Ads will be powered by automation and machine learning, and the push to be fully automated is stronger than ever.
Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks PPC & SEO Integration – Holly Kelly Top
It’s not every day you audit a PPC account that is in a healthy state. But what if you come across a Google Ads account that appears to be already optimised, well-structured, and strategically aligned? Not only is this music to any Google Ads specialist’s ears, but the big question
Google Ads has long been the go-to platform for businesses seeking to boost their online visibility through paid search. However, in the ever-evolving landscape of digital marketing, it’s becoming increasingly important for businesses to explore alternative platforms. Diversifying your paid search strategy not only helps in reaching a wider audience
If someone said to you, “I want to double my sales,” your initial reaction as a PPC manager would likely be, “Ok, let’s double the budget – or possibly more since efficiency decreases as reach increases.” While doubling a budget may be the easiest way to double your sales, it’s
PPC bidding on brand is a crucial strategy for businesses looking to maximize their online presence and increase their brand awareness. With the ever-growing competition in the digital landscape, it has become imperative for companies to not only invest in traditional marketing methods but also incorporate PPC advertising into their
Our comprehensive guide on ad copywriting will delve deep into crafting messages that catch the eye and captivate the mind. This article is designed to be a beacon for both novices and experts in the advertising world, filled with rich examples and detailed explanations. The Essence of Relevance: Crafting a
In the fast-paced and ever-evolving digital marketing landscape, staying ahead of the curve is essential for businesses looking to reach their target audience effectively. One crucial element of online advertising that has gained prominence over the years is PPC, which stands for Pay-Per-Click. This advertising model has become a cornerstone
Step into the world of savvy digital marketing with our in-depth exploration of advanced keyword research techniques. This essential guide is tailored for PPC managers who want to transform their campaigns from the ordinary into highly competitve and future proof. From the intricacies of long-tail keywords to the finesse of
Winning a Pay-Per-Click (PPC) account is an exciting accomplishment, but it also comes with great responsibility. Transitioning from the previous account owner to your management requires careful consideration and strategic planning. Building a solid foundation from the beginning can set the stage for a successful partnership with your client. In
In the dynamic landscape of digital marketing, the realm of Paid Search is poised for a transformative journey in 2024. As we embark on this new year, it’s crucial to anticipate the trends and innovations that will shape the future of Paid Search advertising. From emerging technologies to evolving consumer
In the intricate realm of B2B advertising, the last thing any professional wants is to see their precious resources—be it ad dollars, time, or effort—misdirected towards irrelevant accounts. The challenge lies in discerning the fine lines that separate potential clients from those who simply won’t benefit from your product or
How to preapre for interiveiws, experts on Threads, Broad Match and more. We have produced several articles this year that people have found very useful to help with their jobs and make heads or tail of the direction of the industry. Here are top 10 articles that got the most
As the year draws to a close, I find myself reflecting on the remarkable journey of running five successful PPC Live events in 2023. As I sit on my couch, watching Family Guy on mute, it’s almost surreal to grasp the achievements we’ve made. This year has been nothing short
We’re here to shine a spotlight on the incredible PPC rockstars in our industry. And trust us, we’re not just blowing our own horn – it’s all thanks to you awesome folks who have been sending in your jaw-dropping nominations for the PPC geniuses you adore. This time is no
When it comes to the ad game, the million-dollar question is: Should you take the reins yourself or bring in the cavalry? There is no rule of thumb, but let’s consider the different options. This will help you decide which road you should take regarding your digital marketing activities. Let’s
Navigating PPC Google Ads can be a headache. There are so many nuances and intricacies, but not to worry—we’re here to help break it all down. Today, we’re discussing Broad Match keywords and how to use them to your advantage while also avoiding common pitfalls. Broad Match keywords generally allow
As we wrap up 2023, it’s become increasingly clear that this year is characterized by financial tightening. The global economy, marked by inflation and various world events, has undeniably become the backdrop of our marketing campaigns. Traditionally viewed as a revenue driver rather than a mere expense, marketing now faces
As the digital landscape continues to evolve, it has become increasingly important for PPC marketers to have access to accurate and comprehensive data in order to make informed decisions and maximize their campaigns’ performance. Google Analytics 4 (GA4), the latest version of Google’s powerful analytics platform, offers advanced tracking and
Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks Maximising PMAX to Acquire New Customers –
Black Friday – the very words send a thrilling surge of anticipation to consumers and marketers alike. A day synonymous with incredible deals, skyrocketing sales, and frenzied shoppers. But in this digital era, brick-and-mortar stores are just one side of the coin. The other side? A vast digital universe teeming
PPC is a saturated strategy for most industries. It can be easy to mimic what your competitor is doing in the hopes of snagging some of their business with your paid search marketing. However, this strategy ends up in more heartache than success. You need to ensure you stand out
Another day and even more myths. We can probably do a series on the myths that are rampant in the industry but we’ll just give you 6 more. 1. You can learn PPC after selling PPC to a Client Ah, the classic tale of overenthusiastic ambition: “Sell now, learn later.”
This article will cover: But First, a Cautionary Tale about Audience Ads Before I get into the above, read this, even if you don’t read the rest! Last year, when I was working with a client who is a national governmental public service body in the UK, the client sent
It’s no secret that Google dominates the search engine market, accounting for over 90% of searches worldwide. This has led to a similar level of dominance in digital ad spend as Meta has had on social media. So, if Google drives such a high percentage of traffic, is advertising on
In the world of digital marketing, Pay Per Click (PPC) stands tall. Yet, like every tall tale or mythological creature, PPC is surrounded by myths that have taken a life of their own over time. Having been on this rollercoaster for over 15 years, allow me to be your myth-busting
The demands for digital marketing (small and large brands alike) continues to grow yearly, as the internet continues to be prime real estate for selling and promoting products and services. Whether posting ad campaigns on search engines or social media, there is a method to the madness of pay-per-click advertising
Pay-Per-Click (PPC) advertising is a cornerstone of digital marketing. Understanding the nuances of driving targeted traffic to sites is very important. By paying for each click, businesses drive targeted traffic to their sites. But with so many ads vying for attention, standing out is a challenge. The solution? Assets. In
Implementing Paid Search tactics that deviate from Google’s best practices can sometimes yield surprisingly positive results. While adhering to Google’s recommendations is benefitial for long-term stability and especially compliance, there is room for creativity and experimentation within the framework. A while back I was perusing a very useful and popular
In today’s ever-evolving digital landscape, businesses constantly seek innovative ways to expand their reach, enhance brand awareness, and engage with their target audience. For your PPC campaigns to have a chance of running successfully – this is an important focus. Social media and Search Engine Optimization (SEO) are two juggernauts
Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the people you admire. This time is no different, as we received an
Getting results on a smaller budget is the task at hand for so many small businesses. Often agencies will say you can’t get a result for less than £10k pm. This article will give you an insight into how a Google Ads expert manages a budget under £2k pm. Budget
PPC (Pay-Per-Click) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s an effective way to drive targeted traffic to your website and generate leads or sales. Managing your PPC account can be a rewarding experience, but it requires understanding the basics and
Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks Microconversions: How to Make Them Count for PPC –
Greetings, fellow marketers and comic book enthusiasts! Today, I’m embarking on a thrilling journey to explore why the Caped Crusader, Batman, would be the ultimate PPC Manager. Behind the mask of Gotham’s Dark Knight lies a strategist, a detective, and a tech-savvy genius – qualities that perfectly align with managing
The PPC community has extensively discussed the potential “death of the keyword” in Google Ads. But with the launch of Demand Gen and Video Views campaigns — plus Performance Max and Discovery campaigns over the years (to name a few) — I wonder if something else might be brewing: the
All good things must come to an end. You’ve no doubt heard this expression (or one like it) before. You probably haven’t heard it in the context of PPC marketing, though. Overdramatic? Maybe. But it still rings true—no matter how effective your channel strategies become over time, they will eventually
Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the people you admire. This time is no different, as we received an
Microsoft Advertising’s Audience ads campaigns are a fantastic way to reach your target audience with Multimedia ads as they explore the internet and Microsoft-owned properties. We all know how important it is to reach potential customers outside of Search results to help build brand awareness and influence consideration, and by
As professionals, we are often taught to say “yes” to every opportunity that comes our way. The fear of missing out on a potential career breakthrough or damaging a relationship can sometimes lead us to overcommit and stretch ourselves thin. However, setting boundaries and saying “no” is a crucial skill
Welcome to our blog post on “15 Tactical PPC Testing Ideas to Drive Campaign Performance.” As it’s clear from the PPC Events, today’s digital landscape is highly competitive so it is crucial for businesses to constantly optimize their pay-per-click (PPC) advertising efforts to stay ahead of the curve. While PPC
In the vast ocean of online advertising, Pay-Per-Click (PPC) campaigns have emerged as the lighthouse guiding businesses to the shore of consumer attention. A critical tool in the arsenal of marketing, PPC has transformed industries, and healthcare is no exception. The healthcare industry is tasked with a mission of singular
The PPC landscape is constantly changing and evolving—whether in response to policy changes, new technologies, or shifting consumer trends. As a result, demand for insightful PPC speakers and PPC events is always high. If you’ve ever wondered how to become a sought-after speaker in the PPC space, you’re in the
Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the people you admire. This time is no different, as we received an
An Effective PPC Campaign is your key to Business Success In today’s digital landscape, Pay-Per-Click (PPC) advertising has become a crucial component of any successful online marketing strategy. It offers businesses a direct path to their target audience and the opportunity to drive qualified website traffic. However, the key to
Like it or not, automation and machine learning in pay-per-click advertising are here to stay. Smart Bidding, Performance Max, Broad Match… these are just the beginning. And there’s a good reason Google is so bullish on their machine learning capabilities. Technology like Broad Match uses oceans of information across thousands
This week, for me anyway, Twitter reached new levels of being a dumpster fire. For most of us loyalists – we use Tweetdeck a lot. A platform that allowed us to shut out the noise and trolls and just focus on great PPC/marketing news through specialised columns. Over the weekend,
When working as a freelancer, you must be aware of out-of-scope work, which refers to tasks or projects that were not originally agreed upon in your contract. This can impact your time, effort, and income, so knowing how to handle and get paid for additional work is essential. This article
Watch the talks of past PPC event, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks Effective targeting in a world that is becoming
If you go by the mountains of digital marketing content online, PPC and SEO are completely separate and distinct—apples to oranges. While there are certainly a lot of differences between the two marketing strategies, it is important to understand how PPC and SEO when paired together according to our experts,
Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the people you admire. This time is no different, as we received an
Google Analytics 4 (GA4) Official Documentation: Google Analytics Help Center – GA4: GA4 Release Notes: What you need to know about GA4, and how to implement it – Mary Owusu GA4 YouTube Playlist by Brie E Anderson Top Tips to better use GA4 Are your conversions GA4 ready If you
Approaching International PPC Campaigns Approaching International PPC campaigns can be an exciting experience for any business. Typically it represents a point in the business’ journey where expansion and profit are at a level for things to increase. Overall, it highlights a massive shift in the overall business direction. When understanding
Many of us have felt the anxiety of the looming countdown on Google Analytics. The day is coming, and most of us are still not ready. Moreover, if you try to book a PPC freelancer, you likely find they’re already fully booked for the next few weeks, setting up GA4
You can have the best PPC structure, the perfect keywords and spot-on targeting options, but if your ad copy fails, your whole account will probably fail as well. Here are some of the best tips PPC Live UK have heard about creating great PPC ads on Google: Understand your target
I am pretty sure this is familiar to all of you, PPCers: you’re having your morning coffee, minding your own business, optimizing campaigns left and right, when suddenly, a client demands PPC forecasting. Panic! The mere thought of forecasting sends chills down your spine – it’s like trying to predict
The outstanding community that envelops PPC Live UK is what sets it apart, and this is precisely what makes our “Rock Stars in our Field” so exceptional. Recently, an anonymous individual reached out to us to commend Martina Darr, one of our PPCers, for her remarkable work. What is your
PPC Remarketing can be a highly effective tactic to increase your account results. These powerful campaigns allow you to target users who have interacted with your brand in some way, such as by visiting your website or adding products to their shopping cart but have yet to make a purchase
Watch the talks of this PPC event and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks Why and How you should use Blended Search report – Agnes Bungsy Top Tips: PPC Forecasting: Opening the Pandora’s box – Ito Giwa-Osagie
As an expert PPCer, you know that continuous optimisation is the key to running successful campaigns. You can improve their performance and increase your ROI by constantly refining your campaigns. PPC optimization involves analyzing various aspects of your campaigns such as keyword selection, ad copy, landing pages, and bid management.
To celebrate this International Women’s History Month, we have a very special rockstar to talk about – Tiffany Shears – also known as Yoda. You may remember her insightful talk at PPC Live UK #4, February 2023, where she taught us the best tricks to get the most out of
We have thought about PPC only as the go-to strategy to capture users with high buying intent for a long time. However, only using PPC to target only high buying intent means that you are likely missing out on a bigger pool of potential customers who may not know that
PPC Live UK is about community, diversity and sharing expertise. That is why we are launching our Guest Post of the Month. An opportunity to highlight and share the expertise of community members. We are very excited about introducing our first Guest Post – Armina Fareed. Last year she gave
One of the best things about PPC Live UK is the fantastic community around this event. Professionals who are not only experts in their fields but also inspiring human beings who are trying to make a better world by the way they work and connect with their colleagues. Matt Collins,
Google Analytics 4 (aka GA4) is finally happening; all standard Universal Analytics properties will stop processing new hits on July 1, 2023. That is only 134 days to learn about a new platform that looks (and acts) so different. GA4 works distinctly and has a considerable learning curve. On top
Resources are best accompanied whilst watching how the event went down: Watch Past Talks Don’t Sleep on Microsoft’s Audience Network! – Sophie Logan Top Tips: GTM – By “The Tracking Yoda” – How To Become A Pro – Tiffany Shears Top tips: Proving the value of PPC into your
I am sure I am not the only one here who has had several clients rolling their eyes when I have proposed SMART bidding – here we go, another way Google is trying to get our money – Although there are more and more PPCers implementing these strategies (some of
January is a very ‘exciting’ time for PPCers – new year, new budget! If you were ‘lucky’, you may have spent December diving into forecasting models and are now implementing those brand-new numbers and tactics to make them work. Otherwise, you may be racing to get your budget in place.
One of the beauties of our industry is some of the amazing people who work in it. We work in a very diverse industry with talented and experienced professionals who are always willing to help and share their perspectives and experiences. We wanted to give something back to this amazing
According to multiple recruitment agencies, January and February are the biggest months of the year for hiring, with the largest numbers of open jobs. There are a few reasons why this time of year is the hottest for hiring. The start of the year brings new budgets and objectives to
Happy New Year! New year – new challenges, new things to be prepares for, new updates that are going to roll out. So we have gathered our favourite links of experts sharing their predictions and what to expect in the PPC industry in 2023. Expert Social Media Marketing Predictions For
PPC Live UK has had an epic 1st year. We are so proud of how much we have achieved. We have created a safe space for marketers, a supportive community that breathes diversity and curiosity. We have served exciting topics that have sold-out tickets and provided a platform for experts
In out November event we had Nicolas Huber talking to us about Profit Bidding and it really got our audience going. It isn’t the most straight forward way to do it. Most companies bid towards overall ROAS but they could also be doing that against products that are making a
Last month we launched our initiative – Rock Stars in our Field – and we are very excited about it. There are many talented professionals in our industry who wouldn’t necessarily talk about themselves, and we want to amplify their knowledge and hard work. Every month we’ll be asking members
At our November event we had another great first time speaker Petya Yildizgoren got us falling in love with Broad Match – no really. There were so much great feedback and questions about different usecases. With how automation has evolved the high possiblitiy that Broad Match will be out only
At our November event we had first time speaker Caroline Torres talk to us about account structures especially in the context of the ever evolving Paid Search landscape. It was very well received and people had different questions about structure for different industry types. So here are some links to
Broad match is a trendy topic within the PPC community. Your Google rep keeps pushing you to implement it, and we keep hearing more experts reporting successful stories when using this traditional ‘evil match’. The fact is that some industry studies suggest that advertisers who adopt Broad Match see an
At our second event, we had two time founder and author Rand Fishkin talked about SparkToro and how with our evolving digital world, understanding your audience and how to target them is becoming more and more important. So here are some links to help you understand more about audience research/targeting
Resources are best accompanied whilst watching how the event went down: Watch Past Talks Falling back in love with Broad Match – Petya Yildizgoren Top Tips: Less is More. Consolidation is key – Carolina Torres Top tips: Profit Bidding: Best practices – Nicolas Huber Top Tips: Attribution, Lifetime Value,
Welcome to the third of our link resources for topics we have covered at our event. At our second event, the fabulous Crystal Carter talked about the many ways SEO and PPC can work together and how the output of the work of one department can be mightily beneficial to
We’re very excited to launch a new initiative on our website, Rock Stars in our Field, where we’ll be asking members of the PPC community to answer a few questions about a PPC rockstar they know. Diversity and expertise are in PPC Live UK’s DNA. Our industry is full of
Welcome to the second of out link resources for topics we have covered at our events. At our second event, the amazing Veronica RuMor talked about what it means to be data driven. So we are once again going to collate the best PPC reporting resources we could find. 5
Our brilliant speaker Crystal J Carter said in our last PPC Live UK – ‘PPC and SEO are like peanut butter and jelly; you can have them separately but together they really do the business!’. She is completely right; SEO and PPC impact each other, and the more strategically we
Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks Data as the Foundation: Powering AI in PPC –
I had a discussion with the head of AdTech at EDEE, a recent PPC Live sponsor, and it raised an interesting question about the longevity of a core Google Ads functionality – manual CPC bidding. As automated bidding strategies become more sophisticated and widely adopted, is manual bidding’s time running
Scaling search campaigns effectively remains a critical yet challenging endeavour for many advertisers. The ClickTech Growth Guide is a manual offering a strategic roadmap designed to overcome common barriers and optimise the performance of search campaigns. This guide employs a structured approach categorised under three main strategies: resolve, Replenish, and
Intro It is very easy to stagnate in the Paid Search industry, to know the platform inside and out, to achieve a performance that overachieves your or your clients KPIs, and to rest on your laurels implementing the same tactics for all your clients or accounts and be happy that
If you are reading this, you will already understand that the world of PPC rarely stands still. Matt Beswick, a 15-year Google Ads and B2B E-commerce professional shares his journey and insights on completely revamping a reasonably well-performing account through consolidation and simplicity. Background I recently transitioned from the world
On the 16th of March, I posted on LinkedIn about the importance of ensuring agencies and clients work together to set Key Performance Indicators (KPIs). It is a topic that I feel passionately about and on which I have developed a strong opinion. This opinion has been shaped by several
Audiences are crucial to any Paid Search success and should be part of any best practise tactics. Here I review what they are and how they can be implemented – sharing some of my own thoughts about how they work for us. I am not here to write a memoir
We’re here to shine a spotlight on the incredible PPC rockstars in our industry. And trust us, we’re not just blowing our own horn – it’s all thanks to you awesome folks who have been sending in your jaw-dropping nominations for the PPC geniuses you adore. This time is no
In the fast-paced world of PPC, the demand for skilled professionals is at an all-time high. With 22,978 Global Ad Partners and a conservative estimate of approximately 100,000 PPC specialists employed globally by Google Partner Agencies, one might assume that finding the right talent for your advertising needs is straightforward. However, the
I’m sure you’ve all already heard about consent mode V2 by now and have questions or concerns about how it’s likely to impact your role as a PPC specialist. It’s been a hot topic recently in the PPC Live WhatsApp chat and has gathered lots of interest, comments and debate
As we progress through 2024, it’s becoming apparent that this is the year that cookies continually depreciate in value as marketers look for alternative solutions. How can we stay ahead of the curve and ensure our PPC marketing is as uninterrupted as possible? When will cookies entirely disappear? Cookies are
Over the years, the integration of artificial intelligence (AI) has transformed how paid search operates, offering advertisers unprecedented opportunities for precision targeting. Whether we like it or not – we are in the era of AI. It’s just a matter of how much we want to use it. AI Impact
Does Google Ads Work for B2B SaaS? Yes, but the rulebook is entirely different. Google Ads for e-commerce is pretty straightforward. The advertiser has many potential customers, so there’s lots of search volume, purpose-built campaign types like Performance Max and Shopping, and a vast amount of data to work with.
I am a PPC professional. If I wore a cape, those two words would be at the back of it. So, I firmly believe that Pay-Per-Click (PPC) can be a powerful tool for businesses to reach their target audience and drive conversions. However, as the digital landscape evolves, so do
Scheduling your Google Ads campaigns allows you to maximise your ad budget. Depending on the type of product or service you offer, these advantages could be based on the efficiency of campaign performance, when search volumes increase/decrease, during busier or quieter days/times for your business, etc. If you’re running manual
Why Proactive Planning Matters for Your Google Ads Remember the days of dial-up internet and bulky brick phones? As technology evolves, so do our strategies to reach our audiences. Just as the transition from analogue to digital demanded adaptation, removing third-party cookies from Google Chrome by the end of 2024
Google Ads is a powerful marketing tool. Despite the industry’s complaints, there is no denying that Google has revolutionized how businesses can effectively reach potential customers online. In 2024, Google Ads will be powered by automation and machine learning, and the push to be fully automated is stronger than ever.
Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks PPC & SEO Integration – Holly Kelly Top
It’s not every day you audit a PPC account that is in a healthy state. But what if you come across a Google Ads account that appears to be already optimised, well-structured, and strategically aligned? Not only is this music to any Google Ads specialist’s ears, but the big question
Google Ads has long been the go-to platform for businesses seeking to boost their online visibility through paid search. However, in the ever-evolving landscape of digital marketing, it’s becoming increasingly important for businesses to explore alternative platforms. Diversifying your paid search strategy not only helps in reaching a wider audience
If someone said to you, “I want to double my sales,” your initial reaction as a PPC manager would likely be, “Ok, let’s double the budget – or possibly more since efficiency decreases as reach increases.” While doubling a budget may be the easiest way to double your sales, it’s
PPC bidding on brand is a crucial strategy for businesses looking to maximize their online presence and increase their brand awareness. With the ever-growing competition in the digital landscape, it has become imperative for companies to not only invest in traditional marketing methods but also incorporate PPC advertising into their
Our comprehensive guide on ad copywriting will delve deep into crafting messages that catch the eye and captivate the mind. This article is designed to be a beacon for both novices and experts in the advertising world, filled with rich examples and detailed explanations. The Essence of Relevance: Crafting a
In the fast-paced and ever-evolving digital marketing landscape, staying ahead of the curve is essential for businesses looking to reach their target audience effectively. One crucial element of online advertising that has gained prominence over the years is PPC, which stands for Pay-Per-Click. This advertising model has become a cornerstone
Step into the world of savvy digital marketing with our in-depth exploration of advanced keyword research techniques. This essential guide is tailored for PPC managers who want to transform their campaigns from the ordinary into highly competitve and future proof. From the intricacies of long-tail keywords to the finesse of
Winning a Pay-Per-Click (PPC) account is an exciting accomplishment, but it also comes with great responsibility. Transitioning from the previous account owner to your management requires careful consideration and strategic planning. Building a solid foundation from the beginning can set the stage for a successful partnership with your client. In
In the dynamic landscape of digital marketing, the realm of Paid Search is poised for a transformative journey in 2024. As we embark on this new year, it’s crucial to anticipate the trends and innovations that will shape the future of Paid Search advertising. From emerging technologies to evolving consumer
In the intricate realm of B2B advertising, the last thing any professional wants is to see their precious resources—be it ad dollars, time, or effort—misdirected towards irrelevant accounts. The challenge lies in discerning the fine lines that separate potential clients from those who simply won’t benefit from your product or
How to preapre for interiveiws, experts on Threads, Broad Match and more. We have produced several articles this year that people have found very useful to help with their jobs and make heads or tail of the direction of the industry. Here are top 10 articles that got the most
As the year draws to a close, I find myself reflecting on the remarkable journey of running five successful PPC Live events in 2023. As I sit on my couch, watching Family Guy on mute, it’s almost surreal to grasp the achievements we’ve made. This year has been nothing short
We’re here to shine a spotlight on the incredible PPC rockstars in our industry. And trust us, we’re not just blowing our own horn – it’s all thanks to you awesome folks who have been sending in your jaw-dropping nominations for the PPC geniuses you adore. This time is no
When it comes to the ad game, the million-dollar question is: Should you take the reins yourself or bring in the cavalry? There is no rule of thumb, but let’s consider the different options. This will help you decide which road you should take regarding your digital marketing activities. Let’s
Navigating PPC Google Ads can be a headache. There are so many nuances and intricacies, but not to worry—we’re here to help break it all down. Today, we’re discussing Broad Match keywords and how to use them to your advantage while also avoiding common pitfalls. Broad Match keywords generally allow
As we wrap up 2023, it’s become increasingly clear that this year is characterized by financial tightening. The global economy, marked by inflation and various world events, has undeniably become the backdrop of our marketing campaigns. Traditionally viewed as a revenue driver rather than a mere expense, marketing now faces
As the digital landscape continues to evolve, it has become increasingly important for PPC marketers to have access to accurate and comprehensive data in order to make informed decisions and maximize their campaigns’ performance. Google Analytics 4 (GA4), the latest version of Google’s powerful analytics platform, offers advanced tracking and
Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks Maximising PMAX to Acquire New Customers –
Black Friday – the very words send a thrilling surge of anticipation to consumers and marketers alike. A day synonymous with incredible deals, skyrocketing sales, and frenzied shoppers. But in this digital era, brick-and-mortar stores are just one side of the coin. The other side? A vast digital universe teeming
PPC is a saturated strategy for most industries. It can be easy to mimic what your competitor is doing in the hopes of snagging some of their business with your paid search marketing. However, this strategy ends up in more heartache than success. You need to ensure you stand out
Another day and even more myths. We can probably do a series on the myths that are rampant in the industry but we’ll just give you 6 more. 1. You can learn PPC after selling PPC to a Client Ah, the classic tale of overenthusiastic ambition: “Sell now, learn later.”
This article will cover: But First, a Cautionary Tale about Audience Ads Before I get into the above, read this, even if you don’t read the rest! Last year, when I was working with a client who is a national governmental public service body in the UK, the client sent
It’s no secret that Google dominates the search engine market, accounting for over 90% of searches worldwide. This has led to a similar level of dominance in digital ad spend as Meta has had on social media. So, if Google drives such a high percentage of traffic, is advertising on
In the world of digital marketing, Pay Per Click (PPC) stands tall. Yet, like every tall tale or mythological creature, PPC is surrounded by myths that have taken a life of their own over time. Having been on this rollercoaster for over 15 years, allow me to be your myth-busting
The demands for digital marketing (small and large brands alike) continues to grow yearly, as the internet continues to be prime real estate for selling and promoting products and services. Whether posting ad campaigns on search engines or social media, there is a method to the madness of pay-per-click advertising
Pay-Per-Click (PPC) advertising is a cornerstone of digital marketing. Understanding the nuances of driving targeted traffic to sites is very important. By paying for each click, businesses drive targeted traffic to their sites. But with so many ads vying for attention, standing out is a challenge. The solution? Assets. In
Implementing Paid Search tactics that deviate from Google’s best practices can sometimes yield surprisingly positive results. While adhering to Google’s recommendations is benefitial for long-term stability and especially compliance, there is room for creativity and experimentation within the framework. A while back I was perusing a very useful and popular
In today’s ever-evolving digital landscape, businesses constantly seek innovative ways to expand their reach, enhance brand awareness, and engage with their target audience. For your PPC campaigns to have a chance of running successfully – this is an important focus. Social media and Search Engine Optimization (SEO) are two juggernauts
Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the people you admire. This time is no different, as we received an
Getting results on a smaller budget is the task at hand for so many small businesses. Often agencies will say you can’t get a result for less than £10k pm. This article will give you an insight into how a Google Ads expert manages a budget under £2k pm. Budget
PPC (Pay-Per-Click) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s an effective way to drive targeted traffic to your website and generate leads or sales. Managing your PPC account can be a rewarding experience, but it requires understanding the basics and
Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks Microconversions: How to Make Them Count for PPC –
Greetings, fellow marketers and comic book enthusiasts! Today, I’m embarking on a thrilling journey to explore why the Caped Crusader, Batman, would be the ultimate PPC Manager. Behind the mask of Gotham’s Dark Knight lies a strategist, a detective, and a tech-savvy genius – qualities that perfectly align with managing
The PPC community has extensively discussed the potential “death of the keyword” in Google Ads. But with the launch of Demand Gen and Video Views campaigns — plus Performance Max and Discovery campaigns over the years (to name a few) — I wonder if something else might be brewing: the
All good things must come to an end. You’ve no doubt heard this expression (or one like it) before. You probably haven’t heard it in the context of PPC marketing, though. Overdramatic? Maybe. But it still rings true—no matter how effective your channel strategies become over time, they will eventually
Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the people you admire. This time is no different, as we received an
Microsoft Advertising’s Audience ads campaigns are a fantastic way to reach your target audience with Multimedia ads as they explore the internet and Microsoft-owned properties. We all know how important it is to reach potential customers outside of Search results to help build brand awareness and influence consideration, and by
As professionals, we are often taught to say “yes” to every opportunity that comes our way. The fear of missing out on a potential career breakthrough or damaging a relationship can sometimes lead us to overcommit and stretch ourselves thin. However, setting boundaries and saying “no” is a crucial skill
Welcome to our blog post on “15 Tactical PPC Testing Ideas to Drive Campaign Performance.” As it’s clear from the PPC Events, today’s digital landscape is highly competitive so it is crucial for businesses to constantly optimize their pay-per-click (PPC) advertising efforts to stay ahead of the curve. While PPC
In the vast ocean of online advertising, Pay-Per-Click (PPC) campaigns have emerged as the lighthouse guiding businesses to the shore of consumer attention. A critical tool in the arsenal of marketing, PPC has transformed industries, and healthcare is no exception. The healthcare industry is tasked with a mission of singular
The PPC landscape is constantly changing and evolving—whether in response to policy changes, new technologies, or shifting consumer trends. As a result, demand for insightful PPC speakers and PPC events is always high. If you’ve ever wondered how to become a sought-after speaker in the PPC space, you’re in the
Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the people you admire. This time is no different, as we received an
An Effective PPC Campaign is your key to Business Success In today’s digital landscape, Pay-Per-Click (PPC) advertising has become a crucial component of any successful online marketing strategy. It offers businesses a direct path to their target audience and the opportunity to drive qualified website traffic. However, the key to
Like it or not, automation and machine learning in pay-per-click advertising are here to stay. Smart Bidding, Performance Max, Broad Match… these are just the beginning. And there’s a good reason Google is so bullish on their machine learning capabilities. Technology like Broad Match uses oceans of information across thousands
This week, for me anyway, Twitter reached new levels of being a dumpster fire. For most of us loyalists – we use Tweetdeck a lot. A platform that allowed us to shut out the noise and trolls and just focus on great PPC/marketing news through specialised columns. Over the weekend,
When working as a freelancer, you must be aware of out-of-scope work, which refers to tasks or projects that were not originally agreed upon in your contract. This can impact your time, effort, and income, so knowing how to handle and get paid for additional work is essential. This article
Watch the talks of past PPC event, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks Effective targeting in a world that is becoming
If you go by the mountains of digital marketing content online, PPC and SEO are completely separate and distinct—apples to oranges. While there are certainly a lot of differences between the two marketing strategies, it is important to understand how PPC and SEO when paired together according to our experts,
Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the people you admire. This time is no different, as we received an
Google Analytics 4 (GA4) Official Documentation: Google Analytics Help Center – GA4: GA4 Release Notes: What you need to know about GA4, and how to implement it – Mary Owusu GA4 YouTube Playlist by Brie E Anderson Top Tips to better use GA4 Are your conversions GA4 ready If you
Approaching International PPC Campaigns Approaching International PPC campaigns can be an exciting experience for any business. Typically it represents a point in the business’ journey where expansion and profit are at a level for things to increase. Overall, it highlights a massive shift in the overall business direction. When understanding
Many of us have felt the anxiety of the looming countdown on Google Analytics. The day is coming, and most of us are still not ready. Moreover, if you try to book a PPC freelancer, you likely find they’re already fully booked for the next few weeks, setting up GA4
You can have the best PPC structure, the perfect keywords and spot-on targeting options, but if your ad copy fails, your whole account will probably fail as well. Here are some of the best tips PPC Live UK have heard about creating great PPC ads on Google: Understand your target
I am pretty sure this is familiar to all of you, PPCers: you’re having your morning coffee, minding your own business, optimizing campaigns left and right, when suddenly, a client demands PPC forecasting. Panic! The mere thought of forecasting sends chills down your spine – it’s like trying to predict
The outstanding community that envelops PPC Live UK is what sets it apart, and this is precisely what makes our “Rock Stars in our Field” so exceptional. Recently, an anonymous individual reached out to us to commend Martina Darr, one of our PPCers, for her remarkable work. What is your
PPC Remarketing can be a highly effective tactic to increase your account results. These powerful campaigns allow you to target users who have interacted with your brand in some way, such as by visiting your website or adding products to their shopping cart but have yet to make a purchase
Watch the talks of this PPC event and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases. Watch Past Talks Why and How you should use Blended Search report – Agnes Bungsy Top Tips: PPC Forecasting: Opening the Pandora’s box – Ito Giwa-Osagie
As an expert PPCer, you know that continuous optimisation is the key to running successful campaigns. You can improve their performance and increase your ROI by constantly refining your campaigns. PPC optimization involves analyzing various aspects of your campaigns such as keyword selection, ad copy, landing pages, and bid management.
To celebrate this International Women’s History Month, we have a very special rockstar to talk about – Tiffany Shears – also known as Yoda. You may remember her insightful talk at PPC Live UK #4, February 2023, where she taught us the best tricks to get the most out of
We have thought about PPC only as the go-to strategy to capture users with high buying intent for a long time. However, only using PPC to target only high buying intent means that you are likely missing out on a bigger pool of potential customers who may not know that
PPC Live UK is about community, diversity and sharing expertise. That is why we are launching our Guest Post of the Month. An opportunity to highlight and share the expertise of community members. We are very excited about introducing our first Guest Post – Armina Fareed. Last year she gave
One of the best things about PPC Live UK is the fantastic community around this event. Professionals who are not only experts in their fields but also inspiring human beings who are trying to make a better world by the way they work and connect with their colleagues. Matt Collins,
Google Analytics 4 (aka GA4) is finally happening; all standard Universal Analytics properties will stop processing new hits on July 1, 2023. That is only 134 days to learn about a new platform that looks (and acts) so different. GA4 works distinctly and has a considerable learning curve. On top
Resources are best accompanied whilst watching how the event went down: Watch Past Talks Don’t Sleep on Microsoft’s Audience Network! – Sophie Logan Top Tips: GTM – By “The Tracking Yoda” – How To Become A Pro – Tiffany Shears Top tips: Proving the value of PPC into your
I am sure I am not the only one here who has had several clients rolling their eyes when I have proposed SMART bidding – here we go, another way Google is trying to get our money – Although there are more and more PPCers implementing these strategies (some of
January is a very ‘exciting’ time for PPCers – new year, new budget! If you were ‘lucky’, you may have spent December diving into forecasting models and are now implementing those brand-new numbers and tactics to make them work. Otherwise, you may be racing to get your budget in place.
One of the beauties of our industry is some of the amazing people who work in it. We work in a very diverse industry with talented and experienced professionals who are always willing to help and share their perspectives and experiences. We wanted to give something back to this amazing
According to multiple recruitment agencies, January and February are the biggest months of the year for hiring, with the largest numbers of open jobs. There are a few reasons why this time of year is the hottest for hiring. The start of the year brings new budgets and objectives to
Happy New Year! New year – new challenges, new things to be prepares for, new updates that are going to roll out. So we have gathered our favourite links of experts sharing their predictions and what to expect in the PPC industry in 2023. Expert Social Media Marketing Predictions For
PPC Live UK has had an epic 1st year. We are so proud of how much we have achieved. We have created a safe space for marketers, a supportive community that breathes diversity and curiosity. We have served exciting topics that have sold-out tickets and provided a platform for experts
In out November event we had Nicolas Huber talking to us about Profit Bidding and it really got our audience going. It isn’t the most straight forward way to do it. Most companies bid towards overall ROAS but they could also be doing that against products that are making a
Last month we launched our initiative – Rock Stars in our Field – and we are very excited about it. There are many talented professionals in our industry who wouldn’t necessarily talk about themselves, and we want to amplify their knowledge and hard work. Every month we’ll be asking members
At our November event we had another great first time speaker Petya Yildizgoren got us falling in love with Broad Match – no really. There were so much great feedback and questions about different usecases. With how automation has evolved the high possiblitiy that Broad Match will be out only
At our November event we had first time speaker Caroline Torres talk to us about account structures especially in the context of the ever evolving Paid Search landscape. It was very well received and people had different questions about structure for different industry types. So here are some links to
Broad match is a trendy topic within the PPC community. Your Google rep keeps pushing you to implement it, and we keep hearing more experts reporting successful stories when using this traditional ‘evil match’. The fact is that some industry studies suggest that advertisers who adopt Broad Match see an
At our second event, we had two time founder and author Rand Fishkin talked about SparkToro and how with our evolving digital world, understanding your audience and how to target them is becoming more and more important. So here are some links to help you understand more about audience research/targeting
Resources are best accompanied whilst watching how the event went down: Watch Past Talks Falling back in love with Broad Match – Petya Yildizgoren Top Tips: Less is More. Consolidation is key – Carolina Torres Top tips: Profit Bidding: Best practices – Nicolas Huber Top Tips: Attribution, Lifetime Value,
Welcome to the third of our link resources for topics we have covered at our event. At our second event, the fabulous Crystal Carter talked about the many ways SEO and PPC can work together and how the output of the work of one department can be mightily beneficial to
We’re very excited to launch a new initiative on our website, Rock Stars in our Field, where we’ll be asking members of the PPC community to answer a few questions about a PPC rockstar they know. Diversity and expertise are in PPC Live UK’s DNA. Our industry is full of
Welcome to the second of out link resources for topics we have covered at our events. At our second event, the amazing Veronica RuMor talked about what it means to be data driven. So we are once again going to collate the best PPC reporting resources we could find. 5
Our brilliant speaker Crystal J Carter said in our last PPC Live UK – ‘PPC and SEO are like peanut butter and jelly; you can have them separately but together they really do the business!’. She is completely right; SEO and PPC impact each other, and the more strategically we
