Updated: Feb 28
Welcome to the first of our link resources for topics we have covered at our events.
Performance Max chat, especially at this time of the year - is blowing up. So we have collated our favourite resources shared over the past month or so.
Performance Max Updates
New ways to multiply your results with Performance Max (2023) - Google updates
New Performance Max experiments have just rolled out. (2023) - Nicole Farley (Search Engine Land)
Microsoft Performance Max import updates (2022) - Nicole Farley (Search Engine Land)
Google Ads Performance Max New Features & Best Practices! (2022) - Matt Southern (Search Engine Journal)
Microsoft Launches Import Tool For Google Ads Performance Max (2022) - Matt Southern (Search Engine Journal)
7 updates coming to Google Performance Max campaigns (2022) - Greg Finn (Search Engine Land)
Performance Max Tactical Advice
How to avoid 7 mistakes that tank retail Performance Max campaigns - Menachem Ani (JXTGroup)
How to set up Performance Max campaigns the right way - Menachem Ani (JXTGroup)
How to maximize insights from Performance Max - Menachem Ani (JXTGroup)
Performance Max optimization: How to improve your performance - Menachem Ani (JXTGroup)
11 Tips To Improve PERFORMANCE MAX Campaigns [Google Ads] [Video] - ZoCo Marketing
Segment Performance Max campaigns data with this script - AgencySavvy
7 Basic Performance Max Optimisations - Boris Beceric
More PMax Optimisations - Boris Beceric
Performance Max for Christmas
Making the most of Performance Max this Holiday Shopping Season - Menachaem Ani (JXTGroup)
Performance Max: 5 Effective Ways to Safeguard Your Campaigns This Holiday Season - Vimal Bharadwaj (Optmyzr)
Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022 - Vimal Bharadwaj (Optmyzr)
Performance Max For...
Is Google’s Performance Max Campaign a Good Choice for Small Businesses? - Steve Werronen (devEdge)
How to Run Google Performance Max Campaigns for eCommerce - Michael Block (inflow)
Performance Max Tests
My Success with Performance Max with 12x ROAS - Shahnoor Zaidi
Performance Max Q&A with Chris Ridley - PPC Live UK
Are you in London on the 2nd of February, get your £16 ticket for the next PPC Live UK at the Shard #2.