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PPC Live UK #6 | 27th May 2023
Updated: Aug 9
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Effective targeting in a world that is becoming more privacy-aware - Jan - Henrik Lambrechts
Top Tips:
PPC is a loop of good data and effective decision making
Data quality is extremely impactful downstream in this loop
Data quality = TRacking quality + external constraints
Responsive Search Ads To Pin Or Not To Pin, That Is The Question - Dez Calton
Top Tips:
Not one size fits all
Don't just work towards Ad Strength - prioritise clients'\business goals
You can make 43,680 RSA ad copy combinations
Is Microsoft All That - Adel Said
Top tips:
Microsoft has great reach, targeting options and high quality traffic sources
People are 5.5x more likely to purchase on the Mivrosoft Ads Network
Don't treat it the same way you treat Google
Click frequency Cap vs Conversion Rate - Satoko Ohtsuki
Top Tips:
Click frequency has a relationship with conversion rate
It vaires by vertical but it it all have a diminishing point of return
Spider AF can control the click frequency cap for all ads platforms
PPC Live UK #6 Pictures
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