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Post: Blog2_Post

PPC Live UK Celebrates Women's History Month | March 31st 2023

Updated: Apr 25, 2023

Watch the talks of this PPC event and don't forget to subscribe to our YouTube Channel to be alerted to new video releases.

Top Tips:

  • Blended Search data can help to:

    1. Measure and improve incrementality of PPC

    2. Understand your audience and changes in search traffic

    3. Understand blended CPCs

Top tips:

  • The forecasting process can be compared to making a Pizza: your base is your data validation, your sauce is your forecast template and your toppings are your data checks

  • Two Types of Forecasts: Headroom analysis vs Performance projection

  • Sense check all data

  • Don't be afraid of reforecast

Top Tips:

  • If we only chase conversions we actually save now and pay later

  • We should understand our strategy from a relationship pipeline lens

  • By creating our buyer personas, we can deliver efficient messaging fit to purpose

  • Ensure your budget split is enough for each stage

PPC Live UK celbrates Women's History Month


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