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PPC Reporting Resources

Updated: Dec 12, 2023


Welcome to the second of out link resources for topics we have covered at our events.


At our second event, the amazing Veronica RuMor talked about what it means to be data driven. So we are once again going to collate the best PPC reporting resources we could find.


5 PPC Reporting Best Practices That Will Help You Drive Better Results - How do you find what works in the ever-changing world of PPC? Here are five practices put together by The PPC machine, that will help you be able to make th mosst out of your PPC analytics.


What Is a PPC Report? Everything You Need to Know About PPC Reporting - Pay-per-click (PPC) advertising can offer many significant benefits for your business, such as boosting your online visibility in search engines and increasing your sales. But if you want to drive the best results for your business, you need to create a PPC report for your company.


6 common PPC reporting mistakes that can make you look terrible - Your job is hard enough -- don't sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them.


PPC Reporting Tools You Need in 2023 - We found that only 23% of marketers are confident they’re tracking the right KPIs. For paid marketers, proving their impact and ROAS is an absolute must. To help, we delve into:

  • What a PPC report is

  • Why you need to track your PPC impact through reporting

  • 7 best PPC reporting tools for your business


How to report on PPC to a CMO - PPC reporting is one of the most valuable assets of any PPCer. Though many of us hate ‘that time of the month’, the better the reporting is, the higher the chances for campaign success and team/agency success.


13 Custom Columns to enhance Google Ad reporting - Launched in 2014, Custom Columns allows you to create bespoke metrics and text results within the Google Ads interface.


Are you in London on the 24th, get your £16 ticket for the next PPC Live UK at the Shard #2.



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