Happy New Year! New year - new challenges, new things to be prepares for, new updates that are going to roll out. So we have gathered our favourite links of experts sharing their predictions and what to expect in the PPC industry in 2023.
Expert Social Media Marketing Predictions For 2023 - Search Engine Journal - We’ve reached out to the thought leaders in the social media sphere and asked what trends we can expect to see making waves in 2023.
Top Paid Search Marketing Predictions for 2023 - Search Discovery - Some major changes are coming to the paid search landscape. As paid search marketing continues to grow year-over-year, it’s more important than ever for businesses to plan ahead to stay competitive.
5 ways to optimize your ad campaigns in 2023 - Search Engine Land - With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year.
8 Game-Changing PPC Trends to Use For Your 2023 Strategy - WebFx - With ad clickers being 50% more likely to buy products than organic visitors, every marketer needs to keep up-to-date on the major PPC trends for 2023.
5 (and a half) digital marketing predictions for 2023 - Launch - So it’s that time again: where everyone does their best Mystic Meg impression and makes predictions for what’s to come for 2023. Given the uncertain times we’re facing, this is even trickier than usual – but here goes! My predictions for the world of advertising next year
15 Paid Search Best Practices for 2023 - Zero Gravity - Over the past few years, we have seen a multitude of changes. The way people interact with each other, the way information is provided and consumed, and everyday life for the majority of people worldwide. As we look into 2023, there are no signs of changes slowing down.