Anu Adegbola - Paid Search Account Director - Marin Software
About Me -
I have been doing Paid Search for over 12 years and I love it! I love how it’s evolved, our community and the fact that there’s always something new to learn. I am currently Paid Search Account Director of Marin Software and love speaking to clients about how best they can use our tool to grow their business. I host and produce the PPCChat Roundup podcast and am the founder of PPC Live UK
How not to approach PPC Automation
We are well within the age of automation. It's been evolving for several years now. But there are still many misconceptions about its maturity. You will be given clear tips on how to manage expectations of clients so that the can get the best out of it without being disillusioned with the less that perfect results from an automation test.