About Me - I have been in the industry for several years, beginning in a paid search-focused role before broadening into a multi-channel focus. I am experienced in various aspects of online marketing activity, including PPC, Social Media, Display, Programmatic, App Marketing and SEO, working with budgets from as little as €50 to over £10 million per year. I've delivered campaigns all over UK & EMEA with positive results.
Proving the value of PPC in your overall marketing strategy
All too often, PPC is viewed as expensive and inefficient. These are often common misconceptions from those who are generally single-channel-minded or haven’t explored PPC in depth. Throughout this session, you will learn the value of PPC and where it fits into an overall marketing strategy with Azeem.