About Me - I am a A Paid Media consultant, specialising in managing data-driven, end-to-end campaigns across Google, Google Shopping and Bing. I have expertise in the creation and execution of paid media campaigns for e-commerce clients in the apparel and beauty industries; with particular experience crafting Black Friday/Cyber Monday e-comm strategies.
Opening the Pandora’s Box of PPC Forecasting
Many PPC practitioners find forecasting to be a nightmare. However, it is an art. In this talk, we will explore the different methods and tools that can be used for PPC forecasting. By the end of this talk, you will be equipped with more tools to paint a beautiful forecast picture.