Nicolas Huber - CEO - noopd
About Me - I am a scientist turned entrepreneur. I founded noopd to solve the problem that mid-tier merchants experience of not being able to guarantee their profitable growth through advertising online. I hope to be able to help them in achieving this through the technology we have developed.
My background is as an experienced management executive, with a demonstrable history of delivering within a number of business sectors. I am equally comfortable in both the corporate environment and the startup ecosystem. In my spare time, I mentor startups as I always find I learn so much from other founders. As an ex-academic scientist, I combine a strong technical background with strong business acumen.
Profit Bidding: Best practices
In his talk, Nicolas will explain why profit bidding is critical for online merchants. Using case studies, he will cover the dos and dont's of profit bidding, and how best to implement profit bidding in PMax (or not).