Yasmin Williamns - Paid Lead - Impression
About Me -
I have 5 years experience working both agency side and in-house, predominantly based in London. My specialism lies in paid search, however, throughout my years in the field I’ve broadened my horizons into strategic overviews of the wider paid media offering. At Impression, no two days are ever the same! From chatting with key client contacts, hosting team workshops and developing department initiatives, I cover a lot of ground.
Contextualising Your Paid Performance
This talk will give you case studies and real life examples of how to gather free third party insights to understand your Paid performance. You'll learn how to take this to the next level, and let the wider world influence your strategy.