Carolina Torres - Global Performance Marketing Manager - unboxppc
About Me - I am an experienced Digital Marketer and Digital Acquisition Manager with 17+ years experience in PPC within the insurance, educational and retail markets. My experience also extends to other Digital Marketing disciplines such as SEO, Affiliates, Email Marketing, Display programmatic & Social Media. I am an excellent stakeholder and media agency management, focusing on creating and maintaining great relationships. I am passionate about new technology and data, combining established best practice with new innovations to reach target audience through the channels with the highest ROI.
Less is More; Consolidation is Key
Close variants, keyword match types changes, and AI has changed the playing field. In this talk, we’ll discuss the factors to consider when building a new structure or thinking to update one.