Petya Yildizgoren - Freelancer
About Me - PPC expert with 10 years of hands-on experience with Google Ads and Bing Ads account set up, management and optimisation. I have a proven track record in creating and managing successful campaigns for customers in a variety of b2c and b2b businesses within the UK, USA and Australia. I am passionate about using search and display marketing to its full potential to enable customers like you to grow your business by generating new leads, clients, and sales.
Falling Back In Love With Broad Match For PPC
The broad match of today is different from the broad match of old. We’ll be discussing how broad match has evolved over the last couple of years and how we can safely make it work for us.