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Top Tips:
Think about event types & event parameters to get the most from predefined reports.
Choose which micro conversions to measure.
The process is measuring your microconversions, analysing them and then creating audiences and campaigns and continuing to test and learn.
Top Tips:
Wait for 30+ Responses (from a survey), then review the summary or overall feedback and then make website changes.
People are social creatures and dislike being excluded. Give a sense of missing out.
The perceived value of something goes up when it’s limited
People lose concentration after 3 seconds.
Top tips:
This AI search disruption didn't happen overnight.
Fighting against these changes can only get us so far; let's learn how to win in the new era.
Make sure you're bidding on the right keywords + audiences + best RSA copy for this search intent; as always, relevancy is key.
Work with SEOs!
PPC Live UK celebrates 1 Yr Anniversary pictures
