Resources are best accompanied whilst watching how the event went down:
Top Tips:
Google Trends
Google Alerts
Think With Google
Wider Statistical Insights (ONS)
Top Tips:
Pillars clarify what we need to do
Pillars show us what makes our PPC account successful
Pillars help us to communicate
Pillars clarify our work to senior leaders
Pillars needs to change with the time
Top Tips:
PPC is still evolving (hasn't fully evolved)
The Paid Search Manager's role has also evolved - and is no where close to coming to an end
Don't assume anything when it comes to automation
Be your client's partner!
Jyll Saskin Gales Twitter thread about whether you are speaking to the correct Google Rep
Jyll Saskin Gales' blog about whether you are speaking to the correct Google Rep